Effective Date: 29 August 2025
Business Name: Wild Awakening
Business Address: 15 Nan Walker Wynd, Kinross, Scotland, KY13 8FF, United Kingdom
Website: www.wildawakening.life
Email: stuart@wildawakening.life

1. Introduction

Welcome to Wild Awakening. We respect your privacy and are committed to protecting your personal data. This Privacy Notice explains how and why we collect, store, use, and share your personal data when you engage with our website, products, or services in the UK.

2. Controller and Contact Details

• Data Controller: Wild Awakening.

• Registered Address: 15 Nan Walker Wynd, Kinross, Perth & Kinross, KY13 8FF.

• Contact Email/Phone: stuart@wildawakening.life, 07768989375.

3. Purposes and Lawful Bases for Processing

We process personal data for the following purposes, with corresponding lawful bases (UK‑GDPR Article 6(1)):

Purpose Lawful Basis

Providing and enhancing our services Contractual necessity (6(1)(b))

Responding to enquiries and customer service Legitimate interests (6(1)(f))

Sending newsletters or marketing (with consent) Consent (6(1)(a))

Complying with legal obligations Legal obligation (6(1)(c))

When relying on legitimate interests, we provide a clear justification and conduct a balancing test to ensure that your rights and freedoms are not overridden.

4. Data We Collect

We collect and process the following categories of personal data:

• Identity data: Name, title, date of birth (if needed).

• Contact data: Email address, phone number, postal address.

• Technical data: IP address, browser type, cookies, usage statistics.

• Communications: Any customer support correspondence and feedback.

5. Recipients of Data

We may share your personal data with:

• Service providers: E.g. hosting, email marketing, analytics providers—under data processing agreements ensuring compliance.

• Legal or regulatory bodies: If required by law (e.g. for law enforcement or audit purposes).

• No personal data is sold or shared with third parties for their own direct marketing.

6. International Data Transfers

If we transfer your personal data outside the UK, for example to cloud service providers, we ensure:

• The recipient country has an adequacy decision, or

• We implement appropriate safeguards (e.g. standard contractual clauses).

7. Data Retention

We retain your data only as long as necessary for the purposes described. Retention periods are:

• Customer account information: 1 year after last activity.

• Marketing preferences: Until you withdraw consent.

• Technical logs: 6 months for security and analytics purposes.

If precise retention periods cannot be pre-determined, we document the criteria used to define them.

8. Your Rights

Under UK‑GDPR, you have the following rights:

• Right of access – request a copy of your personal data.

• Right to rectification – correct inaccurate data.

• Right to erasure – under certain conditions (also known as the "right to be forgotten").

• Right to restrict processing.

• Right to object – especially regarding direct marketing or legitimate interests processing.

• Right to data portability – receive your data in a structured, commonly used format.

• Right to withdraw consent at any time (if processing is based on consent).

• Right to lodge a complaint with the Information Commissioner's Office (ICO).

9. Provision of Data and Consequences of Non‑Provision

Certain data is necessary for us to perform a service or deliver a contract. If you do not provide such data, we may not be able to:

• Complete your order.

• Respond to enquiries.

• Provide technical support or fulfil requests.

We will clearly inform you when such data is required.

10. Automated Decision‑Making and Profiling

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you. If that changes, we will inform you about the logic, significance, and consequences of such processes.

11. Security Measures & Accountability

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and secure backups by design and by default.

We maintain documentation, conduct data protection assessments, and train our team to ensure accountability. Where required, we keep records of our processing activities in compliance with Article  30 UK‑GDPR.

12. Children’s Data

We do not knowingly collect data from children under 13. If we become aware that a child has provided us with personal data, we will delete it unless consent from a parent or guardian has been verified.

13. Changes to This Privacy Notice

We may update this notice in line with changes to our practices or legal requirements (e.g. new UK data protection legislation or guidance). We'll display the date of the latest update at the top and notify you as necessary.

14. Further Information & Complaints

For further queries or to exercise your rights, please use the following:

• Contact Email: stuart@wildawakening.life

• Mailing Address: Wild Awakening, 15 Nan Walker Wynd, Kinross, Perth & Kinross, KY13 8FF

If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO)—the UK's independent data protection supervisory authority.